McAfee: Profound Shift in Everyday Technology Highlights New Landscape of Personal Security
Consumers’ Digital-First Mindset Influenced by Shopping Habits and Desire for Convenience
- Online alternatives continue to replace activities in people’s lives and routines that were once in-person
- 2 out of 3 Americans say they’re worried about cyber risks but 1 in 3 don’t feel confident in their ability to prevent a cyber-attack
- 77% of Americans admitted they made changes in online activities in 2020 out of convenience
As consumers continue to adapt to and embrace their new digital worlds, cyber criminals are taking note and looking to take advantage. The more time consumers spend online interacting with various applications and services, the greater their exposure to potential risks (such as third-party breaches) and threats (such as phishing attacks or fraud). Further proof that this is a big concern for consumers: McAfee found 71% of
“The first step in protecting ourselves is realizing that there’s a lot we can do to stay safe online and to preserve our digital wellness,” said
Consumer Digital-First Mindset Influenced by Shopping Habits
Consumers’ buying habits indicate how they are going about their new digital-first lives, with 70% of respondents saying they’ve purchased at least one connected device in 2020, while 1 in 3 bought three connected devices. However, only 50% took action by purchasing security software, and only 1 in 4 admitted that they actually check if their security software is up to date.
Consumers are also becoming more comfortable with sharing information online which is a big risk – especially as services often ask for multiple contact points. Notably, McAfee’s report found that 77% of respondents indicated that they started using features designed for convenience in 2020, such as text and email notifications (47%), opt to stay logged in / remember user credentials (27%), and store & auto populate credit card details for faster check outs (24%).
In addition to not always taking the necessary security precautions,
Some ways consumers can protect themselves and their loved ones include:
- Use multi-factor authentication to double check the authenticity of digital users and add an additional layer of security to protect personal data and information.
- Connect with caution. If you have to conduct transactions on a public Wi-Fi connection use a virtual private network (VPN) like McAfee® Safe Connect to help keep you safe while you’re online.
- Browse with added security using a tool like McAfee WebAdvisor to block malware and phishing sites if you click on a malicious link.
- Protect your identity and important personal information by using McAfee Identity Theft Protection, which also helps you recover your information if your identity is compromised.
McAfee’s 2021 Consumer Security Mindset Report Methodology:
McAfee commissioned MSI-ACI to conduct an online questionnaire to 1,000 adults over the age of 18 in the
This press release only includes data from the
McAfee technologies’ features and benefits depend on system configuration and may require enabled hardware, software, or service activation. No computer system can be absolutely secure. McAfee® and the McAfee logo are trademarks of